In accordance with numerous sources near to the situation, Yahoo has bid from $600 million to $800 million for the quality video site Hulu.

The reason behind the wide range is because of the truth that the Silicon Valley Internet giant is much like most bidders in the new effort to obtain Hulu has proposed a number of different prices according to a number of circumstances. That involves the length of the licensing rights for content and just how much control the programming companies selling Hulu have through their media.

The website, which has both a subscription and an marketing business, was on the market in 2011, with the expectation for a bid of $2 billion that came with many years of programming rights. The sale was pulled following those higher bids didn’t materialize.

But Hulu is in the marketplace again in the most advanced effort to sell it up to now, with bids arriving in from a range of suitors during the last week.

Yahoo’s Mayer and COO Henrique De Castro had met with Hulu’s team earlier this year for a get-to-know-you, just following an effort to purchase a large stake in French video site Dailymotion was blocked by the government there.

Apart from Yahoo, others fascinated in acquiring Hulu include: Separate bids from private equity investors KKR, Guggenheim Digital and Silver Lake (in conjunction with Hollywood talent agency William Morris Endeavor); Time Warner Cable; DirecTV; and the Chernin Group.

There might still be others, obviously, though a deadline for initial bids has passed. Curiously, so far, neither Google nor Amazon are making official efforts, perhaps since the pair already have robust video platforms.
Chernin’s bid, as had been broadly reported, began in the $500 million range, which is fascinating since the longtime media executive used to be the COO of News Corp. and was important to Hulu’s creation.

Obviously, low bids at the start are members of the normal process; sources near to the owners stated that any bids under $1 billion are not likely to be accepted.
One thing is certain: Right now comes what will look a lot like a really noisy game of musical chairs, in which the a variety of groups will vie for one-upmanship, also as they speak with each other about feasible joint efforts. Who the most engaging candidate is, obviously, will be much debated.

Additionally, there is much disagreement over who and how Hulu ought to be sold by two of its owners, Disney and News Corp., which have squabbled over its direction from the start.
Regardless of ceaseless bickering between giants, the trio of media conglomerates are offering Hulu’s most useful programming, mainly television shows from their own broadcast networks. And that’s the real point of the negotiating, based on many involved.